First Cuts of Filming

After completing our first part of filming, we thought it would be a good idea to compare our bad shots to the final ones. We originially had a camera, which kept going blury and producing bad picture quality as well as muffly sounds during the filming.

Marketing Strategies

Saul Bass

Saul Bass was a graphic designer as well as a film maker, most popularly known for his design in motion picture title sequences.  During his forty years of work he worked for some of Hollywood’s’ greatest film makers, including Alfred Hitchcock’s North by Northwest and many others. He designed some of the most iconic logos, including the most recognized airline industry logos of the era.
I thought it would be necessary to research Saul Bass, for inspiration on the development of our own movie poster. He was known to design posters that revolutionized the visuals of film advertising; his posters were known to go against the normality, edging away from focusing only on key characters. However he developed simple and symbolic designs that visually connected with the film.

This poster for Vertigo (1958), uses it’s stylized figures which are sucked down in the nucleus of a spirals vortex, represents the anxiety and disorientation of the film.  

 

Rough Shots

After completing our first part of filming, we thought it would be a good idea to compare our bad shots to the final ones. We originially had a camera, which kept going blury and producing bad picture quality as well as muffly sounds during the filming.

Risk Assessment

Hazards:

· Wet grass/leaves on ground (damp conditions) – could cause to slip


· Sticks on the floor – could trip over

- Who could be harmed during the making of the trailer:

· Actor/Actress – may fall over whilst performing


· Director/Cameraman – watch where putting tripod and watch where we step

- General Safety

· Aware of surroundings, wet ground especially.


· Filming at night, making sure people know our whereabouts


· Not using electrical equipment too close to water


· Filming in the street – checking the traffic


· Standing on a bench to film part – someone there to catch if cameraman falls


- Dry bench before standing on it


· If raining, make sure equipment is kept dry so it doesn’t get broken

The Setting

A romantic film is normally set in a setting which is well known and pretty, this would be places such as London and Paris. We did think that filming it in Bath because it is a romantic setting, but thought it would be difficult to get there easily so it would probably make our filming schedule difficult.

In Marlborough the locations that we have chosen to use are all quite picturesque, for example scenes next to the river and in the park. We have also got a scene in the high street with the Christmas lights behind which makes it look better as well as shows the time of the year.

Music

For the duration of the trailer, we are playing music to add the emotion that is necessary for a romantic film. The music is going to have to be soft and harmonious which would reflect on the emotion that is entailed with in the trailer. We are using garage band, and the instruments mainly used would be piano and guitar because they both give off peaceful sounds.  The music will be done after all of the editing is done, which I think would take about 2-3 days.

After Vox Pop

After making our vox pop, it gave us many advantages for the production of our trailer. It gave us an insight to what the audience expects to see in a romantic drama. Even though we asked a range of different people, varying from teenage boys to people of the more mature age, they all said similar things. The feedback that we received was mainly things like scenes which make you laugh at the couple as well as romantic ones which show the closeness of the couple. I think it is important to take into consideration what the audience says because they are the people who will technically be watching the trailer. Other things that were recommended was for it not to be too deep, people prefer things to be easy going and light hearted but wanted to be left saying “ahh” at the end.

People also commented on the setting in which the trailer should be set in, these tended to be well known romantic locations such as London or Paris. One of our ideas for the location of our film was Bath, because it’s a clean, upper class setting which could also be seen as romantic.

Music is also something that we need to take into consideration, as it sets the pace or the mood for the film. Obviously with it being a romantic genre, it needs to be cheery and light hearted, however because it has a death within it some of the music is going to have to be of a sadder tone.

Filming Schedule

We produced a filming schedule in order for our trailer to be the best quality that we are able to do. By sticking to a strict regime it will allow us to organise our time both effectively and efficiently.

Treatment

We are making a film trailer, which will be around 1-2 minutes long. The chosen genre is a romantic drama.
The story follows the life of the female protagonist, (unnamed at the moment). We see her in a couple of happily married shots of the two walking together and other typical couple situations, these will be the first shots and will be in slight slow motion with a voiceover. The voiceover will be the woman speaking, starting off with a famous love poem going on to her own speech, the audience will then realise that this is her talking at her husband’s funeral. It is autumn, a leaf then falls down from a tree which symbolises the end of his life, and this is a main part of the trailer as we did not want to film a funeral as it would be very difficult to gather enough people to fill the church. We also think this idea is subtler and more effective/emotional. The woman walks through her home town, which is decorated with Christmas lights and window displays, showing how time has moved on. She is surrounded by happy families and couples who seem to her to be moving in fast motion, this symbolises that her world is moving in slow motion when everyone else is speeding by. Then moving to a point of view shot from her eyes, she looks into the Christmas window displays whilst the moving soft music gradually gets louder. The woman then bumps into an old friend a couple of times and we see the protagonist become happy again. Summer then comes round and this is shown by a flower growing which also symbolises her happiness growing.

Screen Grabs- Taken

Considering that we chose two films that share the same genre as what our film would be, Taken is of a thriller genre and couldn't be any more different comparing to our film.

Film trailer research 'Taken'

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Animatic

An animatic acts as a story board, it shows the shots we are going to use and if any effects are too. It is a guide to what our trailer will look like, but there will be adaptations made along the way of production.

Mood Board

Screen Grabs from 'The Notebook'

Screen Grabs from 'The Notebook'

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VoxPop

We asked a range of people varying from different ages groups and sex to answer what they believed to be typical in a romantic comedy drama. 

Conventions of a Movie Trailer

• Voiceovers are used to tell the story and to give credit information.
• Stars of the film are show cased.
• Key points are sometimes conveyed through titles.
• Conversation between angles often consist of one liners.
• Dramatic camera angles may be chosen to show events or characters.
• Action is interspersed with actor/ director credits on the screen.
• Music creates atmosphere, which is important in a trailer.
• Titles appear at the end.
• Montage is sometimes used, to highlight the most dramatic or humourous parts of the film.

Screen Grabs from P.S.I Love You.

Screen grabs from 'P.S.I Love You'

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These are the screengrabs which I think are typical of a Romantic Comedy.

Bubbl Mind Map

We did a mind map, planning different ideas for our trailer. The ones that we fianlly chose to use are coloured in purple.

Advert

We were asked to create an advert, choosing between a selection of characters and objects.

New Treatment for 'Vital'

Yummy Mummies and water.

We have decided to change the product as well as the storyline for our product due to difficulties with casting. So now we have chosen to change the product to water  but kept Yummy Mummies as our target audience and simplified the contents of our advert. Our advert will start with a Mum rushing around tidying up, picking up toys. She then stops and rubs her head showing she has a headache, which is shown through a close up of her face. The door bell then rings and when going to answer the door the woman trips over a toy which will show a hectic lifestyle. The shot will then cut to the two friends chatting and having coffee at the table. The mum reaches for a pot of ‘Activia’ yoghurt, at the same time her friend pushes it away and says something along the lines of “Oh no, don’t use that to revitalise, use this!” and replaces it with a new brand of bottled water.

The Solution

Treatment for ‘The Solution’

For our product advert we are creating a perfume designed to improve the confidence of Mums and to transform their motherly looks into glamorous yummy mummies. The advert starts with a Mum on the telephone having a stressful conversation, whilst holding her child who is tugging on her hair and had split a drink down her top. The screen is going to be divided into two sections vertically, showing the contrast between the ladies lives. The other half of the screen is going to consist of a well groomed lady who is being pampered. So what is seen to be a glamorous life style, she then sprays across the perfume transforming the Mum into a Yummy Mummy. We then go onto seeing the two shots dissolve into another shot, which is one woman who is glamorous, elegant and with holding a child which is under control and clean. The final shot is then a blur to the products name which is ‘The Solution’. The actual bottle for our product puts out the message of curves being an attractive thing. We decided to use white bottle with a pale purple parts with italic purple writing allowing it to stand out from other perfumes.

Due to difficulties with casting we changed our idea into Yummy Mummies and Water.