We have decided to change the product as well as the storyline for our product due to difficulties with casting. So now we have chosen to change the product to water but kept Yummy Mummies as our target audience and simplified the contents of our advert. Our advert will start with a Mum rushing around tidying up, picking up toys. She then stops and rubs her head showing she has a headache, which is shown through a close up of her face. The door bell then rings and when going to answer the door the woman trips over a toy which will show a hectic lifestyle. The shot will then cut to the two friends chatting and having coffee at the table. The mum reaches for a pot of ‘Activia’ yoghurt, at the same time her friend pushes it away and says something along the lines of “Oh no, don’t use that to revitalise, use this!” and replaces it with a new brand of bottled water.
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