Saul Bass

Saul Bass was a graphic designer as well as a film maker, most popularly known for his design in motion picture title sequences.  During his forty years of work he worked for some of Hollywood’s’ greatest film makers, including Alfred Hitchcock’s North by Northwest and many others. He designed some of the most iconic logos, including the most recognized airline industry logos of the era.
I thought it would be necessary to research Saul Bass, for inspiration on the development of our own movie poster. He was known to design posters that revolutionized the visuals of film advertising; his posters were known to go against the normality, edging away from focusing only on key characters. However he developed simple and symbolic designs that visually connected with the film.

This poster for Vertigo (1958), uses it’s stylized figures which are sucked down in the nucleus of a spirals vortex, represents the anxiety and disorientation of the film.