Evaluation #3

What have you you learned from your audience feedback?

We have decided to show our audience feedback through the use of pie charts, clearly showing the percentages of the audiences reflection of our media product.

The feedback that we recieved was fairly positive for whether or not the plot was easy to follow. This was a concern to us due to there being three different story lines with in the short trailer. However, the negative feedback that we recieved was that "the second character wasn't as clear as the other two" and another response was " I don't know if the three characters have anything in common with one and other." After reading the feedback we decided that due to it only being a small percentage thinking that it was unclear, there wasn't any adjustments needed to the plot.

The camera work was seen to be the most effective technique in our trailer, followed by the music and sound. We were pleased by this, because we used a variety of interesting shots that we felt emphasised the persona of the characters. These were shots like the over head spinning shot and the medium close up of the first character at the beginning of the trailer. On the other hand, mise en scene recieved the lowest percentage, this could be because part of the audience haven't studied media therfore wouldn't understand the term. But we didnt neccesarily focus on the mise en scene as much as the other techniques.

As you can see the feedback for this is mainly positive, such as "the sequence of shots engaged interest and the music fitted well." Other members of the audience also stated that the editing was simple but drew them in and didn't distract them from the main purpose. We learnt from this feedback that short and simple editing is more effective and appealing to an audience.

After experimenting in the post production of our trailer with the music for the second character, the piece we chose still arose queeries between my partner and I. So that is why we created a question for the audience specifying that one section. The feedback we recieved was mainly positive and it became clear that the volume wasn't correct. After the viewing we sorted the volume and despite the audience feedback changed it. We created a mix of two different tempo beats in order to emphasise the characters emotions..

We decided to include this question to allow us to understand which parts of the trailer that the audience preferred. This was helpful because we could see what was in that particular section and  could make adjustments to the other parts. The last character prooved the most popular, some because of the over head spinning shot and the night club shot. I think this was because they were quite different and quarky shots. The camera shots and music were equally popular and played a big factor in the effectiveness of the final character.

Having to match the music both in time with editing and with what is going on was the most time consuming part of creating the trailer. The only section of the music that I wasn't happy with was the second girl which was altered after the viewing. The audience feedback suggested that the music went well with the plot, some commented on the "good change of tempo emphasising the different characters and their moods." How ever some of the audience stated that the volume was inconsinstent in parts which is something we also adjusted.

Gettting across the genre of our film in our trailer was crucial and the fact that the majority of the audience said that it fitted to the conventions was good. We recieved comments such as "yes, there were three typical modern day problems." and that it "gave a mixed view." The people who disagreed didn't leave any feedback for us to then read and adjust on.

As you can see the majority of the audience thought the trailer fitted to the conventions, if not thought that it mostly did. We recieved no feedback that it didn't at all do this. The positive feedback we recieved claimed that " it had typical opening and closing scenes as well as text to explain the characters." and that "it didn't give too much away."

We used this question to get an insight into what first impression the trailer created in the audiences mind and whether or not it drew them in. One of the audiences said " Effective social realism aimed at a prodimantly female audience." The majority also was left wanting to see more which is a key feature in watching a trailer.

 Some feedback that we recieved was that the male voiceover at the beginning of the trailer should of been a women, this is something we agreed with and have changed. On the other hand, some one stated that " could have slightly explained more but left it up to your imagination." We didn't want to let off too much of the story line with in the trailer, because we felt it should give you a 'teaser' of the real thing.

We thought that this question was going to be the most help incase any of the audience members had any new and creatives ideas that could improve our trailer. The voice over was mentioned a lot and the audience felt that it should be a female voice rather than a male linking with the story line. Another suggestion was that the "lighting could of been better." Because of it being social realism genre we needed it to be as natural and realistic as we possibly could.