We have decided to change the product as well as the storyline for our product due to difficulties with casting. So now we have chosen to change the product to water but kept Yummy Mummies as our target audience and simplified the contents of our advert. Our advert will start with a Mum rushing around tidying up, picking up toys. She then stops and rubs her head showing she has a headache, which is shown through a close up of her face. The door bell then rings and when going to answer the door the woman trips over a toy which will show a hectic lifestyle. The shot will then cut to the two friends chatting and having coffee at the table. The mum reaches for a pot of ‘Activia’ yoghurt, at the same time her friend pushes it away and says something along the lines of “Oh no, don’t use that to revitalise, use this!” and replaces it with a new brand of bottled water.
Friday, 15 July 2011
The Solution
Treatment for ‘The Solution’
For our product advert we are creating a perfume designed to improve the confidence of Mums and to transform their motherly looks into glamorous yummy mummies. The advert starts with a Mum on the telephone having a stressful conversation, whilst holding her child who is tugging on her hair and had split a drink down her top. The screen is going to be divided into two sections vertically, showing the contrast between the ladies lives. The other half of the screen is going to consist of a well groomed lady who is being pampered. So what is seen to be a glamorous life style, she then sprays across the perfume transforming the Mum into a Yummy Mummy. We then go onto seeing the two shots dissolve into another shot, which is one woman who is glamorous, elegant and with holding a child which is under control and clean. The final shot is then a blur to the products name which is ‘The Solution’. The actual bottle for our product puts out the message of curves being an attractive thing. We decided to use white bottle with a pale purple parts with italic purple writing allowing it to stand out from other perfumes.
Due to difficulties with casting we changed our idea into Yummy Mummies and Water.
For our product advert we are creating a perfume designed to improve the confidence of Mums and to transform their motherly looks into glamorous yummy mummies. The advert starts with a Mum on the telephone having a stressful conversation, whilst holding her child who is tugging on her hair and had split a drink down her top. The screen is going to be divided into two sections vertically, showing the contrast between the ladies lives. The other half of the screen is going to consist of a well groomed lady who is being pampered. So what is seen to be a glamorous life style, she then sprays across the perfume transforming the Mum into a Yummy Mummy. We then go onto seeing the two shots dissolve into another shot, which is one woman who is glamorous, elegant and with holding a child which is under control and clean. The final shot is then a blur to the products name which is ‘The Solution’. The actual bottle for our product puts out the message of curves being an attractive thing. We decided to use white bottle with a pale purple parts with italic purple writing allowing it to stand out from other perfumes.
Due to difficulties with casting we changed our idea into Yummy Mummies and Water.
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